November 12, 2010 - TripTelevision announced a significant milestone in the development of their Travel Content Store with the addition of Re:Source Media's extensive archive of High Definition Video footage covering over 65 countries. TripTelevision continues to lead the way for the travel industry to leverage professional, high-definition video content with award-winning production, cost-effective distribution and now the world's most comprehensive destination video licensing.

The companies will share resources to produce an extensive archive of short-format videos that feature popular destinations—from Hawaii, New York and Mexico in North America to Paris, London and the Mediterranean in Europe—from Resource Media's existing footage and with new original content production.

"Re:Source Media's experience and reputation in original television production for clients such as CNBC World is a great addition to our expertise in the travel space. The alliance takes a giant leap forward in solving the challenges for travel providers and publishers who are seeking a single source for content to minimize integration cost while achieving effective critical mass. Not only does the partnership make sense in terms of business, Re:Source Media also shares our vision and approach to operations," said Kulin Strimbu, President & CEO of TripTelevision. "Combining forces also creates a very unique opportunity for film and television programming and extends our immediate production reach through hubs in Europe and Asia."

In addition to the strategic alliance for content, the companies will also exchange minority equity positions to further strengthen the relationship.

"We were immediately impressed by TripTelevision's vision for video in the travel industry and recognized the value of a partnership. The synergies between our companies will help us both grow and will also help us leverage our production capabilities specifically for the travel industry," stated Kevin Fox, Present & CEO, Re:Source Media. "The partnership works in so many ways. We are looking forward to working with TripTelevision to create the largest archive of travel video content within the Travel Content Store."

November 2, 2010 - TripTelevision offers a complete video marketing service to online travel marketers and media companies. Combining innovative technology with key service offerings, the addition of travel video to a website is simplified to a single point of contact. TripTelevision offers hosting, delivery, state-of-the art media delivery, mobile solutions, production, distribution, syndication, and the just-launched Travel Content Store, featuring large archives of content for our customers to customize, brand, and use as their own. This video solution addresses several challenges the online marketer faces: the ability to achieve critical mass, to avoid multiple video feed integration, consistent quality, and the ability to customize and brand the videos for original or semi-original content.

TripTelevision's Travel Content Store is ideally suited for online travel sellers wishing to easily add video to their online media content to increase site visits, retention, return visits, and conversion. The content is an addition to a customizable video delivery solution including hosting, players, and mobile delivery. This is ideal for publishers that operate large scale sites with high monthly unique users who require a critical mass of content to launch a video strategy.

An exclusive group of companies will demonstrate travel's most innovative and impactful new products and technologies live on-stage at The Travel Innovation Summit. An audience of travel executives, investors and media will judge the demonstrations in real time, choosing the innovators that will advance to pitch the industry at Center Stage. The four finalists will each have Five Minutes of Fame to convince a panel of travel luminaries to name them the "PhoCusWright Travel Innovation Summit Winner."

Register for The PhoCusWright Conference to experience "what's next" first and firsthand. Think you're it? If your company has launched a new travel product based on truly innovative technology with the potential to shake things up, apply now.

November 1, 2010 - TripTelevision will be featured as an entrant in The Travel Innovation Summit at this year's PhoCusWright Conference in Phoenix, Arizona. The Travel Innovation Summit is an annual event that shines a spotlight on new ideas and products that have the potential to radically change the landscape of the travel industry.

This is the second time that TripTelevision has been accepted to participate in The Travel Innovation Summit. The first appearance was in 2008 for the initial launch of the company where they showcased an intelligent, streaming media player designed to learn from a customer's viewing patterns and dynamically deliver more relevant content during each viewing session. Since then, TripTelevision has taken on the challenge of addressing the need for large scale production and availability of professional, high quality travel videos. Kulin Strimbu, President and CEO of TripTelevision will present this new concept, the value and benefits, as well as the availability of destinations within the Travel Content Store and answer questions from the delegates.

"The demand for professional travel videos continues to outpace the supply as travel providers, publishers, and advertisers look for ways to effectively monetize the growth in video consumption. Over the past 18 months, we have been producing and acquiring content which now covers over 65 countries. We are excited to be a part of this year�s Travel Innovation Summit and to demonstrate the value and possibility of our Travel Content Store to our industry colleagues," said Kulin Strimbu, President and CEO of TripTelevision. "The Travel Content Store addresses the needs of suppliers to immediately gain a critical mass of professional, HD video content and also to access additional large distribution networks and sellers who want to better merchandise destinations and hotels to their target customers."

The Travel Content Store offers a wide range of short-format videos covering worldwide destinations, attractions, hotels, and activities with options ranging from pre-produced segments for quick deployment to semi-custom content which provides a level of branding differentiation for those looking for more original content. In addition, the Travel Content Store is part of a large publishing network that delivers effective monetization for content producers to add their videos to the archive through annual licensing or associated advertising revenues.

October 12, 2010 - Starwood Hotels & Resorts Hawaii taps TripTelevision to produce original video content to digitally showcase their eleven resorts on the islands of Oahu, Maui, Kauai, and the Big Island of Hawaii. TripTelevision's unique production approach delivers rich, film-style video that engages viewers through a storytelling process known as a 'Cinematic Travel Experience'. Each of the resorts will be receiving multiple videos that are specifically designed for viewing on relevant distribution channels such as social media sites, brand websites, as well as online travel agencies (OTAs) and partner channels. In addition, TripTelevision will produce Hawaiian destination videos that weave the attractions, excursions, and activities of the islands with the properties, creating a much more relevant and resourceful experience for consumers.

The Starwood Hawaii properties will work closely with TripTelevision to develop individual property theme concepts, story boards, and scripts that will uniquely present each of the Starwood Hawaii locations. TripTelevision will immediately deploy multiple production crews with a production schedule that will be completed before the end of the year.

"When you think of Hawaii, you visualize beautiful beaches, lush green valleys, crystal blue waters, and luxurious resorts like the Westin Maui Resort & Spa, the Sheraton Waikiki or the St. Regis Princeville -- everything that makes Hawaii a paradise. The Hawaiian Islands and Starwood Resorts are inherently beautiful, making our Cinematic Travel Experiences� a natural fit. We are honored by Starwood Hawaii's decision to work with us, and look forward to setting a new benchmark for hotel and destination videos." said Kulin Strimbu, President & CEO of TripTelevision. "Combining professional, High Definition film producers, the latest digital camera technologies and editing processes, will allow us to showcase these resorts as a truly dramatic, engaging, and rich visual experience."

Starwood Hawaii operates eleven (11) resorts on the islands of Oahu, Maui, Kauai and Hawaii. The resorts represent the strength of Starwood's brands with Sheraton, Westin, Luxury Collection and St. Regis properties that are in preferred locations across the islands. Recognized as the premier luxury resorts of Hawaii, Starwood properties are synonymous with luxury Hawaii vacations.

"In recent years, we have made significant investments in our resorts to continue delivering exceptional experiences for our guests. We are always looking for new ways to engage and share our outstanding culture of customer service that truly celebrates Hawaiian hospitality. TripTelevision's focus on high quality content combined with storyline is something that is proven successful and makes sense to us." commented Michael Troy, Director of Field Marketing, Starwood Hotels & Resorts Hawaii. "We are very excited to be working with TripTelevision on this project. Their collaborative approach and understanding of our unique branding and business requirements will ensure that the videos will help us achieve our marketing goals for 2011 and beyond."

September 27, 2010 - The Cinematic Travel Experience submitted by TripTelevision in partnership with The Warwick International Hotels has been selected as a 2010 Silver Magellan Award Winner in the Hotels and Resorts / Promotional Video category. This is the second year TripTelevision has been recognized by Travel Weekly for their outstanding work in Video Production and Delivery. The 2010 Magellan Awards received entries from top travel organizations and professionals worldwide. The quality of the work was outstanding. Being selected a Magellan Award Winner is a tremendous achievement and proves the organizations represent a high standard of excellence within the travel industry.

"We were thrilled to launch our new Cinematic Travel Experience (CTE) production style with Warwick International Hotels," said Kulin Strimbu, President and CEO of TripTelevision. "We were able to truly bring their high-end product to life using the same techniques used in movie production filming. Our research has consistently shown that this type of professional video is what online travel consumers want to see."

Warwick International was equally pleased. "TripTelevision went above and beyond in the value they provided for such a remarkable piece of work," said Alan Gonzalez, Director of Distribution and E-Commerce for Warwick International Hotels. "We believe this storyline production work is engaging, entertaining, and will help us convert more sales."

October 15, 2009 - TripTelevision offers online marketers the opportunity to increase sales conversions, retention, and brand awareness using production styles that are more relevant and engaging. TripTelevision's award winning video marketing platform provides a unique opportunity for travel markers to establish new channels of engagement with their target customers.

TripTelevision established the effectiveness of video strategies in attracting and converting potential customers with the PROVE IT Campaign. In response to the initial success, it is expanding the campaign to target social media channels which represent the most significant opportunity for travel marketers today.

Video search has become the second most used method for consumers who are researching and booking travel products. Working with leading industry partners, TripTelevision automatically syndicates client videos to the top rich media sites such as YouTube and Vimeo, in addition to travel industry consortia partners, and agent community.

TripTelevision customers appreciate the services offered and agree that it is the best platform to distribute, syndicate, monetize, produce, and deliver rich media content. "We are absolutely delighted with TripTelevision - they have met all our expectations," said Wolfgang Dauke, Manger of Sutton Place Hotel.

TripTelevision offers high quality, engaging video production for those who don't already have content, and can provide it at a discounted rate under this promotion. The videos can be repurposed for advertising and promotional use. Best of all, TripTelevision launched its mobile solution for the iPhone and Blackberry devices in September.

For a limited time, fees for syndication will be waived for the next twelve (12) months and customers will receive monthly statistical analysis of how, where, and when their content is being viewed.

October 14, 2009 - Building on the success of its initial PROVE IT Campaign, TripTelevision has decided to expand its study to include ten additional companies. "The PROVE IT campaign has given us the online consumer data needed to substantiate our video platform as a solid marketing application within a website," says Kulin Strimbu, President and CEO. "The viewer data has definitely shown that video can capture, engage, and convert the online consumer in a way words and static images simply can't. Increasing the scope of our study so we can capture more data to support our initial conclusions is works for vendors, consumers, and TripTelevision. Everyone wins. "

TripTelevision offers online marketers the opportunity to increase sales, site retention, and unique visitors through use of its video marketing platform and production. Unique to all video players in the industry, TripTelevision provides 'smart' technology built with the consumer in mind. The patented Video Assembly Engine blends seller needs with consumer preferences to provide a constantly updated playlist. Viewers fine-tune their experience through profiling and video keyword search tools. Differentiating themselves from stand-alone video production companies, distribution organizations, and asset management companies, TripTelevision manages provider content and automatically syndicates it to the top 20 viral, rich media sites such as YouTube and Vimeo. They also work within the travel industry to push video content through consortia partners, the travel agent community, and repurpose video content for commercial and advertising use. Best of all, TripTelevision recently launched their mobile solution that delivers video content direct to travelers through their Blackberry or iPhone!

TripTelevision invites PROVE IT II partners from the following industry categories - CVB/DMO, Hotel, Resort, Cruise Line, Tour Operators/Wholesaler, Excursion Company, and Luxury Home Rental - to apply for participation in this study. These partners will receive video production of their property, multiple video players to utilize within their website, free syndication to the viral media sites, and a one year subscription to the TripTelevision platform including video storage and asset management tools. All relevant video viewing data will be documented and shared with the participant as well as the industry!

See our Prove It! Campaign page for further details.

To apply, please e-mail ProveIt@TripTelevision.com with your company name, contact information, and an explanation of why your organization is a good candidate for this study.

September 2, 2009 (Secaucus, NJ) - The winners of The 2009 Magellan Awards have been announced by Travel Weekly today. With entries from across the US and around the world, the Magellan Awards is the premier awards program honoring the best in the travel industry. Please visit www.travelweeklyawards.com to view this year's award winners.

"This year's Magellan Award Winners represent the best in travel from design to marketing to services," noted Arnie Weissmann, editor-in-chief of Travel Weekly. He added, "On behalf of Travel Weekly, we're proud to honor this year's winners and are excited to recognize those at the forefront of the travel industry."

About The Travel Weekly Magellan Awards:
The Magellan Awards is the premier award for the travel industry. From design to marketing to services, the Travel Weekly Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all. Honoring a broad range of industry segments including Hotels and Resorts, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, and Car Rental Companies, the Magellan is the award to win if you are in the business of travel.

Please visit www.travelweeklyawards.com for more information.

The Magellan Awards are judged and overseen by a one-of-a-kind panel of top travel professionals representing the best names and most accomplished leaders from the industry. In determining winners, entries do not compete with one another, instead they are judged against a standard of excellence based on the long experience of Travel Weekly. To uphold this high standard of excellence, a category may have multiple winners, or may have no winners at all.

Visit www.travelweeklyawards.com/awards/judging/ for more information on judging.

June 22, 2009 - TripTelevision has extended the deadline for PROVE IT! participation to Friday, June 26.

June 15, 2009 - TripTelevision has the leading travel video marketing platform, giving providers and online travel sellers the best solution to distribute syndicate, monetize, produce, and deliver rich media content. Last week, they launched their "Prove It" campaign to show the industry just how effective their platform is as a sales and marketing tool. The results of the test will show how their innovative video platform combined with a unique production style will increase online sales by 35% on participant sites. Differentiating themselves from stand-alone video production companies, distribution organizations, and asset management companies, TripTelevision manages provider content and automatically syndicates it to the top 40 viral, rich media sites such as YouTube and Vimeo. They also work within the travel industry to push video content through consortia partners, the travel agent community, partner technologies, and also repurpose video content for commercial and advertising use. Unique to all video players in the industry, TripTelevision provides 'smart' technology was built with the consumer in mind. The patented Video Assembly Engine blends seller needs with consumer preferences to provide a constantly updated playlist. Viewers fine-tune their experience through profiling and video keyword search tools. Best of all, TripTelevision is working on a mobile solution to deliver video content direct to travelers through their mobile devices. The mobile solution will be available as early as winter, 2009.

Originally, this worldwide campaign was open to Hotels, Resorts, Cruise Lines, Excursion Companies, and Luxury Home Rentals. Due to popular interest, it is now open to two additional categories: Wholesalers/Tour Operators and CVB/DMOs! Those interested should apply for FREE participation in this study. Accepted partners will receive complimentary video production of their accepted product(s) or service, multiple video players to utilize within their website, free syndication to the viral media sites, free ad insertion and relevant monetization of their video plays, and a one year subscription to the TripTelevision platform including video storage, asset management, and storage. The resulting sales, click-thru's, and consumer patterns proving the sales increase will be documented and shared with the industry via TripTelevision's website, blog, and Twitter posts.

June 5, 2009

TripTelevision has the leading travel video marketing platform, giving travel providers and online travel sellers the best platform to distribute syndicate, monetize, produce, and deliver rich media content. Now, TripTelevision wants to prove just how effective the addition of their video platform to travel providers is as a sales and marketing tool. Differentiating themselves from stand-alone video production companies, distribution organizations, and asset management companies, TripTelevision manages provider content and automatically syndicates it to the top 40 viral, rich media sites such as YouTube and Vimeo. They also work within the travel industry to push video content through consortia partners, the travel agent community, and repurpose video content for commercial and advertising use. Unique to all video players in the industry, TripTelevision provides 'smart' technology built with the consumer in mind. The patented Video Assembly Engine blends seller needs with consumer preferences to provide a constantly updated playlist. Viewers fine-tune their experience through profiling and video keyword search tools. Best of all, TripTelevision is working on a mobile solution to deliver video content direct to travelers through their mobile devices. The mobile solution will be available as early as winter, 2009.

TripTelevision is inviting members from five industry categories - Hotel, Resort, Cruise Line, Excursion Company, and Luxury Home Rental - to apply for FREE participation in this study. These partners will receive complimentary video production of their property, multiple video players to utilize within their website, free syndication to the viral media sites, free ad insertion and relevant monetization of their video plays, and a one year subscription to the TripTelevision platform including video storage, asset management, and storage. The resulting sales, click-thru's, and consumer patterns proving the sales increase will be documented and shared with the industry via TripTelevision's website, blog, and Twitter posts.

See our Prove It! Campaign page for further details.

To apply, please e-mail ProveIt@TripTelevision.com with your company name, contact information, and an explanation of why your organization is a good candidate for this study.

March 26, 2009 (Washington, DC) - The U.S. Travel Association has announced the names of six travel companies that attracted thousands of votes in an online competition to qualify as finalists for its Innovator of the Year Awards. The final winners will be revealed at the Association's eCommerce and distribution conference, TravelCom '09, March 31-April 2 in Atlanta.

More than 3,000 online votes were cast for the competitors that made their pitch for votes in five minute videos posted on a website developed by TravelScream.

Finalists in the New Innovator Award category (companies less than five years old) are:

• Tripology,
• TripTelevision and
• TripIt.

March 25, 2009 - TripTelevision was awarded a position to participate as a semi-finalist in this year's Innovator of the Year competition to be awarded at the TravelCom event in Atlanta, March 31-April 2, 2009.

'We are very excited to have captured enough online votes to be showcased in this notable industry event,' says Kulin Strimbu, CTC, President of TripTelevision. 'Our technology addresses many e-Commerce and Web 2.0 initiatives and we believe it will have a substantial impact on both the online consumer experience as well as provider sales conversions and future marketing strategies. We are excited to be recognized and critiqued by our peers at this event'. The Innovator of the Year Competition is an award that recognizes companies whose outstanding innovations in the areas of technology, e-Commerce, and distribution have transformed their business and have a broad impact across the travel industry. For the first time, this year's TravelCom innovator entries were posted on the web in video format for the entire industry to view, comment, and vote on. Only three companies in each of the two categories were selected.

TripTelevision is the primary travel industry provider of a streaming video technology that brings an interactive and experiential sale to the online travel consumer. The platform utilizes existing, state-of-the-art technology and combines it with destination, provider, and brand video footage. Though the platform is capable of many things, some highlights are its ability to intelligently serve relevant video to consumers based on their viewing patterns, is enabled with automated video syndication to shared media sites like YouTube, can incorporate customer surveys within the video views, monetization can be done through video ad insertions, each individual video is Search Engine Optimized, and there are in-depth analytics for viewer reporting.

November 11, 2008 - TripTelevision partners with Adventure Central to feature adventure travel excursions in Mexico, Florida, California and beyond.

Targeting the coveted "Experiential Sale," TripTelevision and Adventure Central have partnered to capture and distribute adventure travel experiences and deliver them in a state-of-the-art, award-winning streaming media player. This effort will focus on capturing local vendors in targeted regions and highlighting the consumer experience of their tour, educating travelers on what makes these activities so compelling and unique yet still affordable and accessible. TripTelevision will be focusing their production efforts on Mexico, Florida, and California-based excursion companies that will connect consumers directly with a great adventure that can be securely booked online through Adventure Central's online booking service. "We are thrilled to have a partnership with Adventure Central. Our company was created with the goal of connecting consumers with an experience, and our companies are perfectly aligned in that initiative," says Kulin Strimbu, President of TripTelevision.

"Consumer demand for adventure travel and doing something different remains strong, even in today's economy," says Dick Schulte, CEO of Adventure Central. "The online adventure travel market is poised for growth that could rival what the hotel industry has experienced over the past 10 years. Our partnership with TripTelevision will enable us to make significant progress in delivering the rich media content that travelers are looking for, while integrating that content with real-time secure booking and driving the online conversion of adventure and experiential travel."

Filming will begin for Spring destinations in early December and the video and player will be live on select Adventure Central sites in early 2009. Additional content and placements will be added throughout the year, highlighting new, unique and affordable adventure options every season.

October 28, 2008 (TravelNewsResource.com) - TripTelevision is chosen as one of thirty vendors worldwide to be featured at the first annual Travel Innovation Summit at the 2008 PhoCusWright Conference in November.

TripTelevision was offered a position among twenty-nine other innovative travel vendors to participate in this year's Travel Innovation Summit, November 17, 2008. 'We are honored to be showcased in this ground-breaking event,' says Kulin Strimbu, CTC, President of TripTelevision. 'Our technology will provide a great service to both consumers and online travel sellers, and we are excited to present it to this influential audience'. The Travel Innovation Summit is a new PhoCusWright event that showcases the travel industry's hottest, most innovative Web and mobile-based applications. Innovators from around the world demonstrate sites and solutions that significantly impact travel planning, purchasing and trending. The Travel Innovation Summit represents the next big wave of innovation in the travel industry and the ensuing impact to online business.

TripTelevision steps ahead of traditional video presentations to provide customers with a unique customer shopping experience, access to a reasonably priced, professional video production service, and a current and relevant approach for monetizing and distributing video content on the Internet. Unique to all video players in the industry, TripTelevision provides 'smart' technology built with the consumer in mind. The patented Video Assembly Engine selects and assembles video previews for consumers. Viewers fine-tune their experience through profiling and video keyword search tools.

TripTelevision Reaches Out to Help the Industry Drive More Consumer Business

October 16, 2008 (HotelNewsResource.com) - With the economy taking such a dramatic downturn and the travel industry so in need of new and innovative ways to capture consumer interest, the Executive Team at TripTelevision has decided to give all hotels and resorts the opportunity to get five finished minutes of on-property video professionally shot for their website, at NO CHARGE, if they sign up before November 15, 2008. Also included in the promotion is free video hosting for 90 days on the secure TripTelevision servers and a fully functional Online Media Player (includes asset management tools AND analytics) Additional months would be for a monthly fee of $250.

To support the distribution of the video to Expedia, Travelocity, etc. all properties would have to sign a video distribution agreement with TripTelevision's distribution partner, ICE Portal, to make sure the value of the video is actualized.

The offering is intended for hoteliers within the US, Caribbean, Mexico, and Central America, although other destinations will be considered if enough properties are involved.

TripTelevision steps ahead of traditional video presentations to provide customers with a unique customer shopping experience, access to a reasonably priced, professional video production service, and a current and relevant approach for monetizing and distributing video content on the Internet. Unique to all video players in the industry, TripTelevision provides 'smart' technology built with the consumer in mind. The patented Video Assembly Engine selects and assembles video previews for consumer. Viewers fine-tune their experience through profiling and video keyword search tools.

TripTelevision Partners with ICE Portal

July 29, 2008 (HotelNewsResource.com) - TripTelevision has partnered with global distributor, ICE Portal (ICE), in a move geared towards renovating and reshaping the online video experience.

As consumers become increasingly more interested in web-based videos, more and more people are relying on the Internet for their travel and tourism decision-making. Together, TripTelevision and ICE Portal will work towards capitalizing on the current trends and will aim to create a world-wide rich media environment for the online consumer.

"ICE Portal has an extensive, global distribution network that is rapidly growing," said ICE Portal President Henry Woodman. "Each year more consumers are demanding to see visuals on the travel sites that they frequent. As video and other types of rich media become a greater influencing factor in online travel booking behavior, travel suppliers must find a way to differentiate themselves from their competition."

"It's tough out there! Travel retailers must find new ways to stand out in the crowded online environment, get their brand noticed and in front of as many consumers as possible," added Kim Rose, the chief sales and marketing officer for TripTelevision. "That's why we're absolutely thrilled to be teamed up with ICE Portal. The winning combination of TripTelevision's 'Intelligent Selection' smart video technology and ICE Portal's global distribution network is sure to provide the travel industry with the power to engage more customers, generate more sales and increase profits."

TripTelevision Brings Entertainment, Interaction, and Personalization to Travel Buyers during Their Online Experience

February 2008 (Denver, Colorado) - The TripTelevision product offers a comprehensive marketing platform that allows travel retailers to visually direct their customers through an intelligent, data-streaming, television-like experience complete with search, play/pause and preferential view features, via their own websites. Notable among the features is the architecture that makes the video player 'smart'. Built with the consumer in mind, this platform is capable of learning about the viewer so that the player can help the viewer discover media personalized to his or her choices and present it in an entertaining way. Each time a customer selects a video clip to watch, the TripTelevision technology tracks their habits and patterns to launch more relevant video.

"We're very excited about what TripTelevision brings to the travel marketplace! We believe that our product will bring a substantial and disruptive technological advancement and will change the landscape of online travel marketing forever," said Kim Rose, chief sales and marketing officer.

The digital revolution as well as Web 2.0 has caused a profound shift in how travel will be marketed and sold to consumers. This shift in online buying patterns is a result of advancing video technologies combined with the technical evolution of computer upgrades, savvy shoppers and the growing 'all about me' consumer mentality.

Other unique features include a viewing-history pane that allows users to return to earlier clips as well as numerous navigational refinements allowing consumers to filter the content they see in many ways - by destination, resort, with or without stored viewer preferences. Everyone who watches the viewer sees something different - something right for them.

"Our technology is different from others in the market today. Unlike traditional flash players, the TripTelevision player interacts with customers to deliver more of what they prefer. The user can create their own profile to establish their preferences or the technology will build one on its own. This enables travel retailers to truly promote and support travel shopping rather than destination viewing while shrinking the view-to-purchase gap. For the first time in history, technology has been developed that takes static media and turns it into a dynamic, participative, individually-targeted sales tool," said Rose.

TripTelevision Announces an Industry-Changing Sales and Marketing Tool that Creates a Highly Personalized Online Consumer Experience

December 2007 (Denver, CO) - TripTelevision, LLC, a new media and content management company, announced the launch of a powerful new sales and marketing platform.

"TripTelevision combines a proven, state-of-the-art digital media tool with streaming destination and brand video to deliver a truly unique product that will undoubtedly assist in the growth of online retailer sales," said Kulin Strimbu, chief operations officer.

Currently, the only opportunity that exists for an online retailer to create a customer experience is to post a video clip on their website. The video is a static stream that can be started and stopped; however there is no call to action within the program or the ability to track the preferences of each visitor.

Introduction of the TripTelevision product provides new tools that allow travel retailers to target their audience more effectively to increase sales volume and co-op marketing support. Virtually every online travel seller will benefit from the TripTelevision product.

"The constant movement of the video, the targeted marketing and the call-to-action creates the ultimate online travel experience," said Kim Rose, chief sales and marketing officer.